In all honesty, it’s incredibly challenging to answer this question, but rearts was founded with a simple mission, to support the emerging musicians from Pakistan and South-Asia. The foundation of the idea derived out of the need for providing emerging musicians with a platform, which will not only connect them to other musicians but contribute to their financial stability by connecting them with the organization that requires their services.

In November 2017, rearts was founded in Lahore and later incubated at Plan9, an incubation plan operated by Punjab IT Board. We work with aspiring artists in getting the recognition that they deserve to make a sustainable career and provide them with a platform to showcase their art to the right audience. The company acts as a third party to facilitate the booking of the artists. But what makes Rearts so different? Why choose Rearts over an agent? The answer may not be an obvious one. We are a team of diverse people who have a never-ending passion for arts and culture. Having been a part of the industry, we feel strongly about it, making us familiar with the struggles of an artist has to go through to be recognized and make their mark in a space that has very little society approval. Our vision is to help people with a passion akin to theirs by identifying the flaws in the arts ecosystem and help it thrive by fixing them.

We see rearts as a community-driven platform where the scaffolding of our work is based on trust and transparency. Currently, we are working with more than 100+ artists. Our artists include some of the best names in the performing arts industry including Kashmir, Naseer Afridi, Bayaan, Mughal E Funk, Harsukh, 21 The Band, Tamaasha, Badnaam, Natasha Humera Ejaz, Zeeshan Ali, Poor Rich Boy, Shorbanoor, Fake Shamans, The All Girls Band, Wisdom Salad, Abdullah Siddiqui and PRESS X to name a few. Rearts provides profile/portfolio designing services, PR, media solutions, legal representation, and record label distribution.

In simple words, rearts was founded by the artists for the artists, yet, sometimes it’s not that straightforward but we hope that a few years from now, we will achieve the impact we hope for.